Professional Bull Riders

Pendleton Whisky Velocity Tour

About The Event

For the fourth straight year, PBR’s (Professional Bull Riders) Pendleton Whisky Velocity Tour will buck into Cedar Park, Texas, returning to H-E-B Center on February 9-10, 2024, with PBR Cedar Park.

For two nights only, some of the best bull riders in the world will battle the sport’s rankest bovine athletes in the ultimate showdown of man vs. beast in one of the most exciting live sporting events to witness.

PBR’s return to Cedar Park comes on the spurs of one of the organization’s most dynamic individual seasons in 2023, as the Velocity Tour broke and reset numerous attendance and competition records en-route to its most successful season to date.

The upcoming PBR Cedar Park will mark the thirteenth event of the new individual season for the PBR’s expansion series. Eventgoers will watch on as riders vie for crucial points in the race to be crowned the 2024 PBR Velocity Tour Champion.

When PBR’s Velocity Tour was last in Cedar Park in February 2023, Griffin Smeltzer (Claresholm, Alberta) rode supreme, going a combined 2-for-3 to win PBR Cedar Park. The win was Smeltzer’s first of the season and second of his career on the Velocity Tour.

When the event inside the H-E-B Center got underway, Smeltzer was uncharacteristically bucked off by LNE 849 (Lee Bucking Stock) in a quick 2.35 seconds. The surging Canadian, however, returned determined on Championship Saturday. Smeltzer first put points on the board in Round 2 when he covered Bad Deal (Platinum Bull Company) for a crucial 86.5 points.

Orca (Mason Bucking Bulls) then awaited Smeltzer as his final animal athlete opponent. Remaining in perfect time with the powerful bull, Smeltzer reached the requisite 8 as the crowd went wild. Awarded 87 points, the top score of the round, the score proved enough to earn the Canuck the victory.

Other past Velocity Tour PBR Cedar Park event winners include: Cladson Rodolfo (2022) and J.T. Moore (2021).

Prior to the PBR Pendleton Whisky Velocity Tour’s debut in Cedar Park in 2021, the city welcomed the Touring Pro Division annually from 2011-2015. Other past winners include the likes of three-time PBR World Finals event winner Robson Palermo (2015), Kasey Hayes (2014), Markus Mariluch (2013), Reese Cates (2012) and Douglas Duncan (2011).

The bull riding action for PBR Cedar Park begins with Round 1 at 8:00 p.m. CT on Friday, February 9, followed by Round 2 and the championship round at 7:00 p.m. CT on Saturday, February 10. All 40 competing bull riders will get on one bull each in Round 1. The Top 36 riders from Round 1 will advance to Round 2 Saturday evening. The riders’ individual two-round scores will be totaled with the Top 10 advancing to the championship round for one more out and a chance at the event title.

 

Tickets for the two-day event go on sale Monday, October 2 at 10:00 a.m. CDT, and start at $15, taxes and fees not included. Tickets can be purchased online at ticketmaster.com, hebcenter.com and PBR.com, at the H-E-B Center Box Office, or by calling PBR customer service at 1-800-732-1727.

PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in three tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth, and more. For more on elite seats call (800) 732-1727, or to purchase visit Ticketmaster.com.

For more information about the PBR and the 2024 PBR Pendleton Whisky Velocity Tour schedule, or to purchase tickets, visit PBR.com.  

Stay tuned to PBR.com for the latest news and results and be sure to follow the sport on all social media platforms at @PBR.

About the PBR (Professional Bull Riders) Pendleton Whisky Velocity Tour:

The PBR’s Pendleton Whisky Velocity Tour (PWVT) began in 2014 as the premier expansion tour for the PBR. The Velocity Tour, the sport’s fastest-growing tour, brings the excitement and top-levels of cowboy and bovine talent that fans have come to expect from the sport to cities across the United States. The PWVT is proudly supported by Pendleton Whisky, Boot Barn, Cooper Tires, Rank 45, South Point Hotel & Casino, Tractor Supply, Kubota, the United States Border Patrol, Zip Recruiter and GovX. Every Velocity Tour event is carried on PBR RidePass on Pluto TV, PBR’s flagship digital network.

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Group Information

Save $10 per ticket on price levels 2-5 on single day and 2-day packages for groups of 10+!

How to Order:

  • Call 512-600-5013

PBR VIP Elite Seats

PBR VIP Options -Available both days via Ticketmaster.com
VIP1 - PBR PREMIER ELITE SEAT -$320

Want to see the toughest sport on dirt up-close and personal? PBR PREMIER Elite Seat holders receive a premium seating close to the action. Premier Elite Seat holders will also get the fully immersed experience that every diehard PBR fan won’t want to miss.

PBR Premier Elite Seat includes:

  • Best seat within the first five (5) rows closest section to the bucking chutes
  • Limited Edition 30th Season Hat
  • Personal On-Site Concierge at the PBR Fan Loyalty Booth
  • $10 concession voucher per seat
  • Commemorative credential & lanyard
  • Pre-Show Backstage Tour with PBR Talent
  • Photo on the dirt – Available for digital download 48-72 hours after the show
     

VIP2 - PBR VIP ELITE SEAT - $260

 

Want to see the toughest sport on dirt up-close and personal? PBR VIP Elite Seat holders receive a Want to see the toughest sport on dirt up-close and personal? PBR VIP Elite Seat holders receive a premium seating close to the action. VIP Elite Seat holders will also get the fully immersed experience that every diehard PBR fan won’t want to miss.

PBR VIP Elite Seat includes:

  • Great Lower-level seats close to the action
  • Personal On-Site Concierge at the PBR Fan Loyalty Booth
  • $10 concession voucher per seat
  • Commemorative credential & lanyard
  • Pre-Show Backstage Tour with PBR Talent
  • Photo on the dirt – Available for digital download 48-72 hours after the show
     

VIP3 – PBR PLUS ELITE SEAT- $220

Want to see the toughest sport on dirt up-close and personal? PBR PLUS Elite Seat holders receive seating close to the action. PBR PLUS Seat holders will also get a Post Show Photo experience on the dirt that every PBR fan won’t want to miss.

PBR PLUS Seat includes:

  • Great Lower-Level Seat close to the action
  • A Post Show Photo experience on the dirt – Available for digital download 48-72 hours after the show
  • Personal On-Site Concierge at the PBR Fan Loyalty Booth
  • Commemorative credential & lanyard
  • Check in for this experience at the PBR Fan Loyalty Booth on the concourse upon arrival

Parking Information / Purchase Discount Advance Parking

Parking

H-E-B Center at Cedar Park features more than 2,600 parking spaces on its property, including parking for patrons with disabilities located in Lots B, F, G. Prices for parking vary by event and parking is CREDIT CARD ONLY. Parking is available for a discount rate when purchased in advance, which can be found below and at Ticketmaster.com for most events. 

Day-Of-Event / On-Site Parking Rates:
$15 - General Lot*
$35 - Premium Lot B adjacent to East main entrance (limited availability)*
$40 - Premium Circle Lot located in front of the East main entrance (limited availability)*
*Discount applies when purchased in advance.

VETERAN PARKING: H-E-B Center offers complimentary parking to disabled veterans and Purple Heart recipients with valid vehicle plates. Please notify the parking attendant upon arrival at the facility.

DIRECTIONS & PARKING MAP

Discount Parking Passes Available when Purchased in Advance:

Clear Bag Policy / Cashless Venue / Security Info / Prohibited Items

It is H-E-B Center policy that every person entering the building must go through a security screening process. Please arrive early to allow for this process.
 

H-E-B Center enforces a NO re-entry policy. Once you exit the building, you will not be allowed back into the building.
 

CASHLESS VENUE

All major credit/debit card and Apple Pay are accepted in the venue. Please note, Apple Pay is currently not accepted at the box office or in the parking lots.

 

BAG POLICY


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  • All bags entering H-E-B Center will be searched.
  • Clear bags cannot be any larger than 16" x 8" x 16"
    • Clear bags cannot have any colored tinting or obstructive patterns.
  • Non-clear bags cannot be any larger than 4.5" x 6.5."

Exceptions may be made for diaper bags (with child present) or bags required for medical purposes.

 

Prohibited Items 
 

  • Clear bags cannot be any larger than 16" x 8" x 16".
  • Non-clear bags cannot be any larger than 4.5" x 6.5." 
    • Exceptions may be made for diaper bags (with child present) or bags required for medical purpose
  • Drones
  • Weapons of any kind (guns, knives, Tasers, mace, or glass)
  • Umbrellas larger than 12" or tents that can block the view of other guests
  • Air horns or noise makers
  • Confetti or streamers
  • Signs or banners larger than 22" x 28" in size
  • Video recording devices (i.e. GoPro), long lens professional cameras, tri-pods, (approved and credentialed media excluded)
  • Explosives or explosive devices, including, but not limited to fireworks, poppers and cap guns. 

See complete list of prohibited items. 

Health & Safety

The current safety guidelines and protocols in place at H-E-B Center at Cedar Park include:

  • FACE COVERINGS RECOMMENDED - H-E-B Center encourages patrons to wear a mask when attending one of our events but masks are not mandatory for entry. Please note that this policy may be adjusted on a show-by-show basis as dictated by artist or tour policy. Thank you for your cooperation in helping our community stay safe during the COVID-19 pandemic. 
  • WASH HANDS / HAND SANITIZING STATIONS - Hand sanitizing stations are located throughout the arena. Guests are encouraged to wash hands for 20 seconds or use a hand sanitizing station often.
  • CONSTANT CLEANING - All high touch areas throughout the venue are disinfected multiple times during events and the arena bowl is deep cleaned between events.
  • SOCIAL DISTANCING ENCOURAGED WHERE POSSIBLE
  • PARKING
    • Cash is no longer accepted;  only credit card payment accepted or purchase mobile parking ticket in advance at ticketmaster.com.
  • BOX OFFICE
    • Contactless Payment - Cash is no longer accepted and signatures have been waived.
    • Mobile tickets - all tickets purchased at the box office will be delivered via SMS (text message).
    • No will call
  • SECURITY & ENTRY/EXIT POINTS
    • Expanded entry points for social distancing.
    • Guests required to use clear bags or avoid bringing bags if possible to reduce contact with personal items during security checks. BAG POLICY
  • CONCESSIONS
    • Cash is no longer accepted.
    • Standard health & safety practices currently in place.